by Chris O’Leary
It’s the dream that everyone has had at some point in their sneaker-loving lives. Whether it’s in admiration of a something that makes the leap from footwear to art, or if it’s scowl-inducing disgust at something that actually made it out of the planning stages, we’ve all wanted to be a sneaker designer. If you’re a high school student with the dream, Jordan Brand has opened up a window for you.
JB recently announced the launch of Future Sole—a nationwide footwear design contest for American high school aged (14–19) kids who have hopes of a career in footwear design. Hopefuls can log onto the Future Sole site and download a template to design a Jordan Brand or NikeWomen sportswear shoe. The contest is open through till July 1, or when 1000 entries are received, whichever comes first.
A team of Jordan Brand and Nike designers will choose six semi-finalists in each category. The designs then go to the Future Sole site, where you can visit and vote for your favorite designs to pick the top-two finalists in each category. The panel of JB/Nike judges will reconvene in October to select a winner from each category. Both winners will win a trip to Nike’s world headquarters in Beaverton, Oregon. They’ll get their custom sneaks, $5000 in computer equipment and a $500 Nike Employee Store shopping spree.
Check the Future Sole site for full details. In the meantime, you can fine-tune your designing skills on NikeID. I’ve been meaning to plug the hell out of the ID Hyperdunks for a minute, so this is the perfect opportunity to do that. Good luck to everyone who’s eligible to enter.
I’ve included the pics of the winning entries from the 2008 Future Sole contest (thanks Nike!) below so you can get a feel of what you’ll be up against this year.